From the Brand that Taught Millions of Kids to Swim, New First Fitness™ Line Launches
Avon, Mass., August 8, 2007 – Aqua-Leisure Industries, makers of the original learn-to- swim system, announces the launch of an extensive new product line, First Fitness™. This line marks the company's expansion from best-selling swim and pool gear to juvenile fitness products. A complete exercise system designed especially for children ages four and up, the 31- SKU First Fitness collection is intended for in-home or outdoor use and is the first of its kind. It will be available this fall at www.aqualeisure.com and major retailers across the U.S. and Canada.
